Nestlé India · Chocolate visicoolers Presented by Indigo Worldwide · powered by the Indigo Smart Asset Tracker Concept wireframe
Wireframe
WIREFRAME · Screen 4 · Tracker options · Level 2, live tracker
Level 2  Tracker options
Two SIM-based GPS trackers, both fitted inside the cooler and powered from it. Both feed the same dashboard. They differ in what they can still report once the power goes, and in whether they measure temperature.
The question that decides it Both trackers know the moment a cooler loses power. The difference is what happens next. The basic tracker can report for about 20 minutes. The advanced tracker carries a backup battery and keeps reporting for a few hours, which is what lets it follow a cooler that is unplugged and carried away. For chocolate, the advanced tracker can also measure the temperature inside the cooler.

Side by side

What Nestlé wants to knowBasic trackerAdvanced tracker
Where is the cooler right now?Yes, live locationYes, live location, more precise
Has it left its outlet?Yes, home-zone alertYes, home-zone alert
Has it lost power?Yes, the moment it happensYes, the moment it happens
How long it keeps reporting without powerAbout 20 minutesA few hours
Can it follow a cooler that is unplugged and moved?The first 20 minutes, then the last known position until it is plugged in againYes, for hours, with the route
Is the cooler holding temperature?NoYes, with an add-on temperature probe
Has someone tampered with it?Alerts if the tracker is exposed or removedAlerts if it is unplugged, or if the cooler is moved or towed
How many hours a day is it switched on?YesYes
Best answers"Is it there, and is it on?""Is it there, is it on, and is the chocolate kept cool?"
Location accuracy is quoted for open sky. Inside a shop and inside a cooler, both trackers will be less precise. Measuring that in real outlets is one of the things the pilot is for.

Fitting

  • Fitted out of sight inside the cooler, by a trained technician
  • Powered from the cooler's own supply, so no batteries to change
  • Carries its own SIM, so it needs nothing from the shop
  • Paired to the cooler's QR in the same visit (Screen 1)

Rollout path

  • Pilot: 5 to 10 coolers already in Chennai outlets, fitted in the shop
  • Rollout: 500 to 1,000 coolers if the pilot delivers
  • New coolers: tracker fitted and QR paired at the factory
A suggestion for the pilot Fit half the pilot coolers with each tracker. A few weeks of real outlets would show whether the temperature readings and the longer battery change what Nestlé acts on, so the choice for 500 to 1,000 coolers is made on evidence rather than on a spec sheet.
Concept wireframe prepared for Nestlé India by Indigo Worldwide · tracker options · illustrative example only